Most of the web is text
Good typography is invisible: you just read comfortably. A few properties — font, size, line height, line length — make the biggest difference.
Typography properties
- font-family — list fallbacks, ending with a generic family like serif or sans-serif.
- font-weight — 400 normal, 700 bold. font-style: italic.
- line-height — 1.5–1.7 for body text (no unit = multiple of the font size).
- Lines of 45–75 characters read best: max-width: 65ch.
- Web fonts load from services like Google Fonts or your own files with @font-face.